Best Viable Practice

In some respects, adding another name or brand to the field is like dousing gasoline on the fire.  However, it is sometimes necessary to create a controlled burn to arrest a fire’s detrimental direction.
Creating a new identification that reaches everyone is a daunting task.  Utopia would have us use the word ‘people’ as the only unbiased idiom available.  However, the target market must have viability to meet professional procurement requirements.  Viable firms are what all buyers want and a viable opportunity is what the target group seeks. 

One process must be established and practiced to meet fair inclusion

Accomplishing image building fairly results on a case-by-case basis. Notwithstanding, a more powerful group image is one that has universality.  Therefore, let's refer to our target segment as VIABLE. 
VIABLE has a large usage in small business speeches and seminar training on the subject.  Correspondence and legislation commonly expresses viable suppliers, going back to the inception of small business development.  Therefore, let us centrally focus our language on viability and discard the other negative terms such as minority, disadvantaged, and sub when describing the firms we would like to engage.

Offered on 12/07/86 by: Dean L. Jones, C.P.M.